Public Relations Institute of Ireland (PRII)

Lobbying Organisation Public Relations Institute of Ireland (PRII)

Date published 02 Sep, 2016

Relevant Matter Legislation

Public Policy Area Trade

Period 1 May, 2016 to 31 Aug, 2016

Specific Details The updating of the Unfair Commercial Practices Directive 2005/29/EC and its Irish derivative legislation, the Consumer Protection Act 2007.

Intended results To ensure that these two pieces of related legislation are updated so that it is clear that social media influencers are captured in the prohibition on advertising content being passed off as editorial.

Name of person primarily responsible for lobbying on this activity John Carroll, CEO

Did any Designated Public Official(DPO) or former Designated Public Official(DPO) carry out lobbying activities on your behalf in relation to this return? You must include yourself, and answer Yes, if you are a current DPO or a DPO at any time in the past. (What is a Designated Public Official?) No

Did you manage or direct a grassroots campaign? No

Was this lobbying done on behalf of a client? No

Lobbying activity

The following activities occurred for this specific Subject Matter Area.

Meeting (1)

Email (2-5)

Designated public officials lobbied

The following DPOs were lobbied during this return period on this specific Subject Matter Area. These DPOs were involved in at least one of the Lobbying Activities listed above, but not necessarily all of them. As returns are specific to a Subject Matter Area the above Lobbying Activities may be associated with multiple returns.

Noel Rock TD (Dáil Éireann, the Oireachtas)

Brian Crowley MEP (European Parliament)