UNICEF Ireland

Lobbying Organisation UNICEF Ireland

Date published 21 Jan, 2025

Relevant Matter Public policy or programme

Public Policy Area Children and Youth Affairs

Period 1 Sep, 2024 to 31 Dec, 2024

Specific Details Submission on Broadcasting Codes and the Regulation of Infant Formula and Follow-On Formula Advertising

Intended results For Coimisiún na Meán to strengthen regulations to: promote breastfeeding as the optimal infant nutrition standard by closing loopholes that allow indirect promotion of formulas; introduce robust digital marketing regulations to curb targeted advertising of breast-milk substitutes (BMS). Strengthen monitoring and enforcement mechanisms to ensure accountability and penalise non-compliance; These actions would align Ireland's policies with international best practices and safeguard public health.

Name of person primarily responsible for lobbying on this activity Vivienne Parry

Did any Designated Public Official(DPO) or former Designated Public Official(DPO) carry out lobbying activities on your behalf in relation to this return? You must include yourself, and answer Yes, if you are a current DPO or a DPO at any time in the past. (What is a Designated Public Official?) No

Did you manage or direct a grassroots campaign? No

Was this lobbying done on behalf of a client? No

Lobbying activity

The following activities occurred for this specific Subject Matter Area.

Submission (1)

Submission on Broadcasting Codes and the Regulation of Infant Formula and Follow-On Formula Advertising to Coimisiún na Meán

Designated public officials lobbied

The following DPOs were lobbied during this return period on this specific Subject Matter Area. These DPOs were involved in at least one of the Lobbying Activities listed above, but not necessarily all of them. As returns are specific to a Subject Matter Area the above Lobbying Activities may be associated with multiple returns.

Aoife MacEvilly Commissioner (Coimisiún na Meán)